They watched the 2 min explainer. Now what?
How do you cement the interest into a dialogue with your website visitor?
Keep the team small. All doers, no talkers. Absolutely no middle managers
— Naval, Founder & CEO, AngelList
Public Pitch.Link provides you with that option. And Opportunity.
Typically once the Explainer video on your site is watched the communication jouney falls squarely on the visitors court. Your prospect who took the trouble to find you via your search optimized content or various digital marketing and advertising - now has landed on your website and watched your succinct explainer. She is interested in your product. What next?
Now she has to navigate your website, go to various links to see product information, detailed demos, customer testimonials and use cases. That’s when she drops off. No one, except the desperate has the patience.
Build your story, line up all the relevant information and collaterals - targeted to each ICP and lead them to a cogent, near-personal narrative. Capture their data if you so desire or lead them to your existing funnel to register. All with the Public Pitch.Link feature.
Want a peek? Write to us at discover@pitch.link
New timing for our Weekly AMA on our Facebook page
Tuesdays 8.00 PM IST. 8.30am EST. 2.30 BT; Next session on 23rd March 2021.
Try it today…its free! Works with your existing Pitch.Link account.
Hoopa (Beta Version), the Pitch.Link app to send a single element (Video or Audio) outreach to anyone - is now available. You download the app, log in with your Pitch.Link sign in credentials and record ( or choose from your phone gallery ) your preferred video and send it out to your prospect. The prospect gets a link in the mail and watches your video in the acclaimed Pitch.Link pitch-viewing-interface, shares it with colleagues, engages with you right from there.
While you continue to engage with your prospect right from your phone.
Now Available in iOS and Android app stores.
XO: eXtraordinary Outcomes - Episode 12
Friday, March 26th, 8:00 am Central Time / 9.00am EST / 6.30pm IST
*****
Now Live
XO: eXtraordinary Outcomes - Episode 11
In Conversation with Vijayanand Choudhury
Global Head –Procurement: Tata Technologies
Vijayanand is the Global Head –Procurement: Tata Technologies. TTL is a Tata Motors company providing engineering, R&D and consulting services to automotive and aerospace industries.
He is a Senior Supply Chain Executive with 20 years of experience in Brand Consulting, Category Management, Procurement Outsourcing and implementation of S2P solutions. Vijayanand has worked with varied industries like IT & ITES, Retail and Manufacturing and has been adding value by improving operational efficiencies, cost optimization and consulting in the space of procurement, SCM and branding.
The most important factor to increasing growth is not the Viral Coefficient, but the Viral Cycle Time
— David Skok, Serial entrepreneur, VC
…
What we are reading this week…
Note: More people got rich selling shovels during the gold rush and some similar opportunities are now emerging. Sangeet Paul Choudary, the international ‘Platform Expert’ - he literally wrote the book on this - summarizes in this article where the tailwinds are.
From Shopify to Unity: The picks and shovels of the new gold rush
Aggregators won the 2010s, Infrastructures will win the 2020s
He writes -
In the as-a-service economy, everything is a shovel. When every function in the value chain can be modularized and provided as-a-service, it doesn’t take a genius to figure that while everyone joins the digital transformation ‘gold rush’, the vast majority of value will accrue to the ones selling the shovels.
The 2010s saw the rise of the aggregators, who profited by creating bottlenecks on consumer access.
The 2020s will see the rise of the infrastructures - the as-a-service ‘shovels’ that capture most of the profits while the rest of the economy scrambles for gold.
Are you watching our Weekly Show X|O on The Sales Experts Channel ?
Selling Remote is here to stay. Face to face meetings - which were already super difficult to land, are unlikely to remain the primary go to option for Sales folks. While the world changed practically overnight, we seem to have missed the writing on the wall. The fact that The Buyer Has Changed. And she is not buying the way she used to even 10 years back.
The core of the value transaction process is now hinged on the Buyer’s desired outcomes. Because, although we believed otherwise - every single sale is closed by the buyer. We need to refocus our attention on the Buyer who is at the center of our success. We need to unlearn and now relearn the way to engage with this new buyer. On her terms.
The eXtraordinary Outcomes Show will do just that. Bring you face to face with the New Buyer. And let you into her world. So together we can create eXtraordinary Outcomes!
Catch what you missed, see what's up this week.
Welcome to X|O Update
Sources
Quotes in this issue are from https://blog.upscope.io/400-quotes-every-saas-company-needs-to-read-in-2018/.
All quoted content has embedded links to original articles and videos.
The Pitch.Linker NO. 26. Volume 02. Issue 12 * 22nd March 2021 ©Pitch.Link